Social & Behaviour Change
Reformation and transformation begins in the mind. A people’s mindset and general outlook determine their success rate. As such, youth reorientation, value reorientation as well as shifts in inimical socio-cultural norms are the heart of the Foundation’s Social and Behaviour Change initiatives. These initiatives aim at carving positive mindsets, purpose-driven lifestyles, and entrenching peace and conflict resolution in Tiv land, both at individual and communal levels. With an annual budget of <b>fifty million Naira (N50 million)</b>, we will undertake the following: <ol type="I"> <li>Have a 60-minute Social & Behaviour Change Communication (SBCC) programme running on 4 radio stations in Benue state with coverage of the Tiv speaking communities across Benue, Taraba, Nasarawa and Cross River states.</li> <li>Same programme will be broadcast across Social Media platforms such as Facebook, Instagram, YouTube, Tiktok etc.</li> <li>Establish and operate a Help Desk with dedicated phone lines to offer free counselling and mentorship services.</li> <li>Production and publishing of video and audio drama skits, jingles, Ring-Back Tunes (RBTs), and folk songs with target SBCC themes (i.e. peaceful living, responsible citizenship, resourcefulness, industry, positive socio-cultural norms etc). These media tools can be deployed via diverse media platforms including radio, Social Media and live interactive gatherings.</li> </ol> <i>We solicit your financial and otherwise contribution to achieve this to the utmost.</i>